Sometimes, you follow a spark without knowing exactly why. You try something, become fascinated… and suddenly, you’ve launched a lingerie label.

I didn’t begin with a strategy. I began with a feeling. Lingerie pulled me in, the technique, the details, but most of all, the way it can make someone feel. It’s intimate work. Not just because of what it is, but because of how it’s made.

My very first piece came to life in 2020, starting with just a scrap of lace, a few meters of trim, and my sewing machine. I wanted to understand how lingerie worked, technically, visually, but also emotionally. What makes something special? When does a design feel complete? And how can you create something that fits beautifully and feels even better?

I didn’t know where it would lead. I just knew I didn’t want to stop. Every mistake brought me closer to something honest. I became obsessed with the process, the puzzling, testing, refining, all leading me toward a clear vision: lingerie with character. Subtle yet expressive. Elegant with an edge. Created for women who seek something meaningful. Not to impress anyone else, but simply for themselves.

To this day, every piece is made by hand, in small batches. Everything in the shop has passed through my hands. I choose the fabrics, draft the patterns, and finish each piece with intention.

My love for craftsmanship, detail, and timeless beauty lives in every item, made for women who value how something feels, how it fits, and how it’s made.

Whether you’re choosing something for a special moment, or simply for yourself.

I hope you wear it with as much joy as I had creating it.

With love,
Marijke Dijkstra